Interesting insights from Opinium
Survey Results
Fri, 21/11/2014 - 16:07
Following the recent accusation of corruption within FIFA, we investigated the impacts this has made on the public.
Fri, 14/11/2014 - 11:02
As another November rolls by, BBC Children in Need will grace our screens for a night of raising money for children's charities. With large numbers expected to tune in, most...
Wed, 12/11/2014 - 11:16
Family life is often assumed to be very complicated in 21st century Britain, with the decline of the nuclear family and basic family time regularly noted. However, in some of our...
Mon, 10/11/2014 - 09:18
Doubts are growing over David Cameron's prospects of successfully renegotiating the terms of Britain's EU membership, with the prime minister left with relatively few...
Wed, 05/11/2014 - 16:43
We looked into the prevalence of hate crimes in the UK during National Hate Crime Awareness Week 2014. Far from a fringe issue, the research found that hate crimes are...
Thu, 30/10/2014 - 12:21
Refusing to let All Hallows' Eve go without a tea light flicker of recognition, we have done some of our own research into the attitudes of Brits to Hallowe'en. Without...
Mon, 27/10/2014 - 11:50
Commissioned by TravelSupermarket to promote map-reading skills, we found that a large number of couples have had a row over directions while driving abroad, and that this can...
Thu, 23/10/2014 - 11:31
In some of our latest research with Barclays, we did some of the most up to date research on the intentional football market. Confirming what many believe, the English premier...
Tue, 14/10/2014 - 14:28
Labour have a 7 point lead but voters expect David Cameron to declare victory next year.
Wed, 08/10/2014 - 16:11
Getting sound independent financial advice should always been a key consideration when planning for retirement. In our latest research with we found the benefits...
Wed, 08/10/2014 - 14:28
Full data tables behind our polling for the Observer's "Sex Uncovered" and "Drugs Uncovered" features.
Wed, 08/10/2014 - 11:34
With alcohol ever present in our society, we looked into some of the drinking habits of Brits over the past month and found some interesting, though not necessarily surprising,...
Mon, 22/09/2014 - 08:55
With the way we bring up our children a source of constant debate and of obvious importance, we looked into a few of the problems that some say blight a child's early life...
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Tue, 16/09/2014 - 08:57
Our final poll before the referendum shows voters narrowly against independence with 52% likely to vote "No" and 48% voting "Yes" as the referendum approaches...
Views of Scottish voters ahead of the referendum
Sat, 13/09/2014 - 20:00
Scottish voters are narrowly against independence with 53% likely to vote "No" and 47% voting "Yes" as the referendum approaches. Opinium Research and the...
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Thu, 11/09/2014 - 13:07
With the average Briton's assets ever growing in value, it appears that most still haven't committed pen to paper to set out how they want their assets to be divided...
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Mon, 08/09/2014 - 09:15
With the crisis in the Middle East hitting the headlines in Britain, and now with two western journalists dead at the hands of the Islamic State, the calls for action are growing...
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Tue, 02/09/2014 - 12:51
With the possibility of a change in Tory leader after 2015, in our latest Opinium/Observer poll we looked at how the possible contenders for David Cameron's position are seen...
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Tue, 26/08/2014 - 11:14
As the digital age continues to re-shape our actions and attitudes, some of our latest research with the think tank IPPR has highlighted the damaging impact that many think easily...
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Thu, 21/08/2014 - 09:03
In some of our latest research for, we found a very high level of confidence among first-time buyers. Regardless of house prices, it appears that many are keen to...
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Mon, 18/08/2014 - 09:42
Two years on from London 2012 , we decided to re-run our Olympic tracker, to see how attitudes towards the Games has changed since those heady summer days of British success....
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Wed, 06/08/2014 - 15:18
Last month we had a quick look at some of the embarrassing things that happened to Britons in social situations. We found that, far from unsurprisingly, most of us have been...
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Mon, 04/08/2014 - 15:08
In our research earlier on this month, we delved into the public's attitude towards women bishops. Following up on this, we also decided to look at religion and church...
Brits give tolls the red light
Thu, 24/07/2014 - 16:58
In some of our latest research, carried out for the Alliance of British Drivers, we examined the views...
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Wed, 23/07/2014 - 10:54
A few days after the last cabinet reshuffle before the general election, we asked Brits what they thought about the changes, in particular the promotion of more women to the top...
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Tue, 22/07/2014 - 10:46
As Ofgem announce that by the end of the year, home owners will be able to switch energy suppliers within 3 days, we looked into consumer satisfaction with energy providers and...
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Mon, 21/07/2014 - 16:34
In our latest research with The Observer, we asked voters about their attitudes to Michael Gove in light...
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Tue, 15/07/2014 - 17:19
Over last weekend we did research into the opinions of churchgoers and the wider public regards the ordination of women bishops. Since then all three houses of the Synod - the...
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Mon, 14/07/2014 - 09:52
After another disappointing World Cup campaign from the England team, we can look back at the research we carried out prior to the tournament to assess if our expectations were in...
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Wed, 09/07/2014 - 14:04
In our latest research with The Observer, we presented voters with some of the future funding options facing the National Health Service and found that more than anything they...
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Mon, 07/07/2014 - 13:01
After considerable media coverage in the last week about banning the burqa in the UK, we decided to do some of our own polling. Despite over a quarter of Brits feeling that a ban...
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Mon, 30/06/2014 - 09:05
Last month we worked with Barclaycard into the payment options offered by small and medium enterprises to their customers, and the effect this might be having on their businesses...
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Tue, 24/06/2014 - 15:21
Recently we joined with Savvywoman to conduct research into women's relationship with money for their Women & Money Report.
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Wed, 18/06/2014 - 15:21
In some of our latest research in conjunction with Viking, we found that the key to happiness in the workplace may not necessarily be throwing thousands of pounds at the problem....
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Mon, 16/06/2014 - 12:19
The results of Opinium's recent survey for the Observer on faith schools in Britain.
Economic confidence is higher than it has been for years
Tue, 10/06/2014 - 11:16
In some of our latest research with The Observer, we continued our regular economic confidence tracker that we've run since 2012. The results show that over the past year...
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Thu, 05/06/2014 - 10:21
We recently conducted an in-depth piece of thought leadership research amongst retirees for our client ...
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Tue, 03/06/2014 - 11:41
Our report aims to shed light on how better public service outcomes can be achieved through a partnership approach and what the challenges are to achieving more successful...
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Thu, 29/05/2014 - 17:01
Recently we conducted some research in conjunction with Clydesdale Bank about the role that small and medium enterprises (SMEs) have in job creation in the UK. We found that in...
UKIP have a 7 point lead in our final poll for the European elections
Thu, 22/05/2014 - 08:47
UKIP's has edged further ahead of Labour in our final poll, with a lead of 7 points. Labour held steady on 25%, with the Conservatives dropping back to 21%. The Liberal...
UKIP have a narrow lead in the European elections
Tue, 20/05/2014 - 13:49
UKIP continue to lead polls for the European Parliament elections, narrowly ahead of Labour and the Conservatives while the Lib Dems and the Greens fight for fifth place.
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Mon, 19/05/2014 - 13:18
We recently partnered with GovToday on some of the most up-to-date research on the British public’s views towards hydraulic fracturing of shale gas. The research was presented on...
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Wed, 14/05/2014 - 15:57
With the prospect of another hung parliament at the next election looking likely, in our latest research with the Observer we examined the voters’ attitude to coalitions and what...
UKIP continue to lead in European Parliament voting intention
Wed, 14/05/2014 - 12:33
UKIP continue to lead the polls for the European Parliament elections with Labour a few points behind. The Conservatives remain in third and the Liberal Democrats a distant fourth.
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Mon, 12/05/2014 - 17:17
In some of our latest research with the Daily Mail, we examined the tricky issue facing the government over Pfizer’s plans to takeover AstraZeneca. Regardless of the rights and...
UKIP have a narrow lead in the European elections
Fri, 09/05/2014 - 08:46
Our first published election poll for the European Parliament shows UKIP with a narrow lead over Labour with the Conservatives in third and the Liberal Democrats a distant fourth.
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Tue, 06/05/2014 - 09:20
In our latest political research we drilled down into the key issue of renationalising the railways that were privatised back in 1993. Although the verdict may not be too shocking...
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Fri, 02/05/2014 - 14:32
The second half of the latest RMT strike was called off amid reports that ever larger numbers of staff were crossing the picket line as support declined. However, even if it was...
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Wed, 30/04/2014 - 13:13
In some of our latest research, Opinium looked at the computer-related problems workers have been having in the work place and found some have an important skills gap.
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Thu, 24/04/2014 - 16:58
In this age of celebrity, Opinium did research into how we view the relationship between fame and being a role model. We found that the public believe that being in the limelight...
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Wed, 23/04/2014 - 11:46
We looked into the behaviour and trends of business travellers in research with Travelport, and found that there is a movement towards taking long haul flights for simply signing...
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Thu, 17/04/2014 - 13:06
This weekend will not only play host to Easter Sunday, but also (incongruously) to the annual ‘420’ celebration of weed.
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Mon, 14/04/2014 - 10:18
Last week we examined the Coalition’s record on the environment, and found some poor reading for most...
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Tue, 08/04/2014 - 10:39
In the run up to the end of the tax year we carried out a piece of research into the behaviour of Stocks and Shares ISA savers.
Voters say the debate made them more Eurosceptic
Thu, 03/04/2014 - 09:44
Nigel Farage appears to be the clear winner from his debate with Nick Clegg. 54% of our sample who watched the debate said that the UKIP leader had won compared to just 25% for...
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Wed, 02/04/2014 - 10:21
Class has remained a staple part of Britain, but underneath it all there are clear signs that social mobility is declining as class structures become even more rigid.
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Fri, 21/03/2014 - 12:48
From research we carried out during the budget, we found that sticking to raising the personal allowance might have worked out best after all for George Osborne.
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Wed, 19/03/2014 - 10:26
The huge amount of rail infrastructure being developed at present and planned for the future has become controversial to say the least. As the politics heats up, we looked into...
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Fri, 14/03/2014 - 12:10
Last month we worked with Direct Line on research into British driving habits, and what we found might not be music to the ears of those who always stick to the legal limit.
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Fri, 07/03/2014 - 14:59
Recently we carried out research with into the essential bills that Brits need to pay, a we found that a fifth (19%) said they have missed an essential bill...
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Mon, 03/03/2014 - 13:05
With the Scottish referendum now just over 6 months way, we decided to look more in-depth at the views of the rest of the UK, and how the whole of the UK sees the possibility of...
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Wed, 26/02/2014 - 12:17
Some of our recent research carried out for the Keep Me Posted campaign shows that almost half think that their records would be incomplete without paper statements.
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Mon, 24/02/2014 - 11:29
We recently carried out a piece of consumer research with Nutmeg, and found that many couples feel under tremendous financial pressure to stay together.
Voters give the government low marks for handling the floods
Tue, 18/02/2014 - 15:52
With the fallout from the floods still in full flow, it appears there’s at least one group who didn’t necessarily do their job badly – the flood workers on the ground.
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Fri, 14/02/2014 - 14:22
Our Valentines Day research shows that far from being taboo, large numbers of of younger people are now members of online dating communities.
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Thu, 13/02/2014 - 16:54
As Valentine’s Day approaches, the annual conflict of opinion over the day’s worth is a common topic discussed once again. Some argue that we need a day of romance to really show...
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Tue, 11/02/2014 - 10:20
Our research has uncovered the extent to which social media now plays a part in a child’s development in the UK, with nine in ten (90%) 8 to 16 year olds saying they have used...
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Fri, 07/02/2014 - 17:19
Two policies suggested recently have caused serious debate about the extent of government, but it seems most of the public are less reticent.
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Wed, 29/01/2014 - 08:12
More than three quarters of UK residents do not know what constitutes a renewable heating solution, according to a survey commission by Innasol.
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Fri, 10/01/2014 - 09:15
UK adults on drive to get healthy and get fit in 2014, as most make a New Year's resolution in 2014 say that it's to either eat better or get in shape.
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Thu, 09/01/2014 - 14:32
As we say goodbye to 2013, we look back at a year of Opinium's political polling and many of the interesting snapshots it gave us of the changing views of the British voter.
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Mon, 23/12/2013 - 15:25
With the debate on Heathrow hotting up, pressure to make a decision on airport expansion is mounting. Despite the heated discussion, our research shows that the public are...
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Tue, 17/12/2013 - 14:55
With more and more headlines expressing economic optimism, it appears that David Cameron and George Osborne have gained ground over the opposition, with their lead on economic...
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Fri, 13/12/2013 - 16:26
Andy Murray has been touted as the only real contender for the prize, but research carried out by Opinium over the past couple of weeks shows that it’s far closer than many think.
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Fri, 13/12/2013 - 16:10
Opinium Research has had an outstanding end to a successful 2013 collecting the highly sought after award for International Research at the Market Research Society’s (MRS) annual...
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Thu, 12/12/2013 - 10:05
It’s almost been 16 months since the closing ceremony of the 2012 Summer Olympics in London. Although the reputation of the Games may have remained, our research suggests Brits...
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Mon, 02/12/2013 - 08:03
This report has been commissioned to enable leading thinkers on EU policy from across the political spectrum to put their arguments to the test and learn more about what their...
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Wed, 27/11/2013 - 11:22
Should the UK remain in the EU? We asked German, French, Polish and our own UK citizens as well as UK business decision makers and will be launching a report at the Guild Hall...
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Mon, 25/11/2013 - 10:16
John Lewis appears to have retained its place in British hearts, as 'the bear and hare' appears to be head and shoulders above its closest competitor - Marks ^ Spencer...
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Tue, 19/11/2013 - 14:12
47% of likely voters say that they think social mobility is decreasing in the UK, while a majority think that children today are likely to be poorer than their parents.
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Fri, 15/11/2013 - 13:36
Many of us are familiar with the cost of a bounced (or returned) Direct Debit. However, this may be just the start of it. In fact, many bill issuers will also charge you for...
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Wed, 13/11/2013 - 15:14
UK consumers renew vote of confidence in independent financial advice sector
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Mon, 11/11/2013 - 15:30
A quarter of us have tattoos, and other than enjoying the design, far more emotional reasons seem to be behind why so many decide to get themselves inked.
Tue, 05/11/2013 - 12:47
How many times have you visited a website
only to recoil in horror at the poor layout, garish colours or information overload? It’s such a shame: all that effort and investment...
40% think the BBC has a political bias
Mon, 04/11/2013 - 17:17
Of the 40% of voters who think the BBC has a political bias in its reporting, almost twice as many (26%) said it was left wing as said it was right wing (14%) while 37% said it...
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Mon, 28/10/2013 - 14:55
With free schools in the spotlight at Westminster, it appears that the government's flagship education policy gets qualified support from voters.
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Mon, 28/10/2013 - 10:27
With new nuclear power plant announced, it appears that British energy policy is to rely on nuclear energy to deal with the shortfall in capacity. But how is nuclear energy viewed...
Thu, 17/10/2013 - 16:54
Every so often a story pops up in the news that a pregnant woman has been refused alcohol in a bar and it always causes a debate, but it seems clear that the majority have made up...
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Wed, 09/10/2013 - 09:12
Still just about clinging onto the afterglow of the Olympics and the Diamond Jubilee, we did some research into what makes us proud to be British.
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Tue, 08/10/2013 - 09:52
A majority of those that live in England think of themselves as British rather than English.
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Mon, 07/10/2013 - 16:21 and announce the launch of the fifth ‘Write and Register a Will Week’
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Fri, 27/09/2013 - 14:47
Brits are refusing to put up with the cold at home this year, as the first sign of winter temperatures has got us reaching for the thermostat.
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Fri, 27/09/2013 - 14:32
As the cold begins to bite for some of us, we looked back to the summer months to find out what we missed out on. And perhaps not too astonishingly, 73% of us had at least one big...
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Fri, 27/09/2013 - 14:29
The recent recession has radically altered consumer behaviour, based on a change of personal circumstance or fear of such a change. Our research indicates that whilst the levels...
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Wed, 25/09/2013 - 09:19
With the end of the summer holidays and beginning of another school year, many students will be getting to grips with their new reading lists. However a new survey from Opinium...
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Tue, 24/09/2013 - 12:06
A long-running Labour lead has unsurprisingly left many assuming that they are on course to win the next general election. But a narrowing of the polls seems to have livened up...
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Wed, 18/09/2013 - 17:00
As the two biggest teachers’ unions, the NUT and NASUWT, prepared to go out on strike this autumn over pay and pensions, our research shows the public, and parents especially,...
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Fri, 13/09/2013 - 12:53
Nine months ago, on Obama’s inauguration, Opinium asked the British public about their attitudes towards American power, we recently ran the same questions to see how perceptions...
Research on attitudes to motorists and cyclists
Thu, 12/09/2013 - 14:20
The importance of promoting cycling in government policy is ever more apparent in recent times. The policy is not always uniformly popular, and cyclists often come in for their...
A quarter of Labour voters call Mr Miliband a reason NOT to vote Labour
Tue, 10/09/2013 - 16:29
With recent media scrutiny focusing on the Labour leader and our own polling showing his personal ratings falling, 55% of voters and a sizeable minority of Labour voters say that...
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Fri, 06/09/2013 - 13:29
When X Factor returned to our screens last Saturday the response from the public was relatively muted. Of those who watch the X Factor, only 15% rated the first episode as...
60% of voters oppose UK intervention in Syria
Wed, 04/09/2013 - 13:40
After the Prime Minister's defeat in the House of Commons vote on military intervention in Syria, it seems the public are even less convinced than MPs.
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Tue, 03/09/2013 - 17:23
What have people been talking about over the last week?
Research on the Paralympic legacy
Thu, 29/08/2013 - 15:40
A year on from the London Paralympics, our research for the charity Scope finds that four in five disabled people (81%) have not noticed any positive change in public attitudes to...
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Wed, 28/08/2013 - 16:46
We look back over the last week to see which stories in the news have been dominating public debate...
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Fri, 23/08/2013 - 16:26
The former sentencing advisor, Andrew Ashworth, has recently suggested that criminals convicted of ‘pure property crimes’ ought not to be jailed, but sentenced with fines and...
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Mon, 19/08/2013 - 14:28
We look back over the last week to see which stories in the news have been dominating public debate...
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Fri, 09/08/2013 - 09:15
Whilst many maintain the old adage that their school days were the best of their lives, and with a long and hopefully hot summer holiday underway it’s not hard to see why. A new...
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Mon, 05/08/2013 - 09:12
What have people been talking about over the last week?
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Thu, 25/07/2013 - 17:21
The rise of digital services has led to greater access, control and freedom for consumers. Service providers have rushed to embrace digital communication, citing customer...
The media like Fahrenheit but most Brits think in Celsius
Wed, 24/07/2013 - 12:09
The recent hot weather in the UK has lead to plenty of newspaper headlines talking about temperatures reaching 100F but while newspapers seem to prefer Fahrenheit, our research...
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Mon, 22/07/2013 - 17:01
What have people been talking about over the last week?
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Thu, 18/07/2013 - 09:45
After the recent controversy over trade union influence within the Labour party, the most recent Opinium/Observer poll asked a few questions about whether the groups that fund our...
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Wed, 17/07/2013 - 13:31
Whilst David Cameron is strongly backing the knighthood of Andy Murray, maintaining that he has ‘lifted the spirits of the whole country' our research shows that two in five...
Margaret Thatcher
Tue, 02/07/2013 - 14:57
A group of Conservative backbenchers have proposed an ‘Alternative Queen’s Speech’ containing over 40 radical policies intended to, in the words of MP Peter Bone, ‘deliver the...
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Fri, 21/06/2013 - 10:14
With many parents looking ahead to new schools for September, a study from Opinium Research reveals that there is still a distinct divide when it comes to state versus private...
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Wed, 19/06/2013 - 16:20
Edward Snowden, a defence contractor for a US intelligence agency, recently revealed that the US government is able to access detailed records of individual smartphone and...
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Tue, 18/06/2013 - 08:02
This research report, produced for 'The People who Share' and based on representative UK consumer research and featuring additional supporting data, is the first in a...
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Mon, 17/06/2013 - 14:43
What have people been talking about over the last week?
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Fri, 14/06/2013 - 10:46
Debate over the draft Communications Data Bill has been rekindled today by a letter from senior politicians calling for the government to revive the bill. Research by Opinium...
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Thu, 13/06/2013 - 11:09
Recent research by Opinium shows that Brits cautiously back legalizing same sex marriage. Our findings show those for and against same sex marriage are sharply divided on the...
Syrian protesters
Thu, 06/06/2013 - 10:05
As the conflict in Syria continues, we asked likely voters for their views on how, if at all, the UK should intervene. The course of action which received the highest degree of...
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Wed, 05/06/2013 - 09:17
We look back over the last week to see which stories in the news have been dominating public debate...
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Wed, 29/05/2013 - 14:43
We look back over the last week to see which stories in the news have been dominating public debate...
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Tue, 21/05/2013 - 09:33
What have Opinium Panellists been talking about over the last week?
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Wed, 08/05/2013 - 11:30
In recent years consumers have felt the pinch as average retail prices of electricity and gas have risen. Research by Opinium for Carbon Brief found that only 16% blame the...
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Tue, 07/05/2013 - 14:21
Research by Opinium into the possible reintroduction of museum admission fees has found that three in ten (30%) of the UK population would support the introduction of admissions...
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Fri, 12/04/2013 - 14:13
Are scientists, communicators and policymakers too preoccupied about whether people 'believe' in human-caused climate change or not? Polling by Carbon Brief shows that...
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Wed, 10/04/2013 - 16:32
This year it seems that Britain’s determination deserted us. New research from Opinium Research, to support the charity Street Kids International showed that only ten per cent of...
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Tue, 02/04/2013 - 16:57
Which Miliband would make a better PM?
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Mon, 18/03/2013 - 14:45
In a recent (March 2013) online survey, we asked a representative sample of 2,000 UK adults for their favourite shopping website. They could nominate any site, not necessarily the...
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Mon, 18/03/2013 - 09:55
Three months into 2013 and the post-RDR world is starting to take shape with IFAs operating in a brave new world. Their clients have never been so empowered with a number of...
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Mon, 25/02/2013 - 16:53
A new study from Opinium Research reveals the generational differences in attitudes of parents and that the concerns of parents can depend on when they were born.
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Thu, 21/02/2013 - 17:10
Considering the media outrage over the scandal of processed foods contaminated with horse meat, it may come as a surprise that 46% of people would be unconcerned or not very...
Does money make you more attractive?
Tue, 19/02/2013 - 15:43
With the help of our research, thinkmoney have put together this awesome infographic asking what factors make someone attractive to a potential romantic partner.
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Wed, 13/02/2013 - 09:37
We asked our panel whether the police should service recruit a proportion of high quality candidates directly into the rank of inspector well over half, 61%, thought that they...
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Fri, 25/01/2013 - 17:30
With the first commercial flight into space pencilled in to take place later this year we asked the British public whether they would travel to the final frontier if they were...
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Fri, 18/01/2013 - 15:25
On 21st of January, Barack Obama will be inaugurated for his second term as President of the United States. Opinium polled the British public on their attitudes towards American...
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Wed, 09/01/2013 - 11:22
Following the Autumn Statement and as we head in to 2013, Opinium Research has polled advisers for feedback on the Pre-Budget Report and their outlook for 2013.
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Wed, 09/01/2013 - 09:26
What is, and what isn't, behind UKIP's high scores in Opinium's recent political polls
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Tue, 08/01/2013 - 17:07
Opinium Research recently asked over 2000 Brits what their most memorable event of the year was and, unsurprisingly, London 2012 Olympics took first place.
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Mon, 07/01/2013 - 12:28
71% of child benefit recipients think the government has not done enough to inform them about today's benefit changes.
I love my bank
Fri, 04/01/2013 - 16:07
With customers still distrustful of the financial services industry and increasingly accepting of non-bank alternatives, banks face numerous challenges to differentiate their...
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Wed, 02/01/2013 - 19:59
The full tables for our work with the Observer on the legacy of the 2012 Olympics
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Thu, 27/12/2012 - 10:09
A recent survey with IFAs carried out by our financial services team, highlighted mixed views towards the fast approaching RDR, coming into force in January 2013. Despite 71%...
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Thu, 13/12/2012 - 16:46
A third of Brits predict at least one country will leave the EU (34%) and despite the current cold snap, one in 10 Britons (10%) also envisages a summer heat wave next year!
Lance Armstrong
Thu, 13/12/2012 - 14:55
In a lead worthy of his Tour de France victories, cyclist Lance Armstrong dominates the list of who the British public feel represent the worst in sport this year.
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Mon, 10/12/2012 - 17:16
New findings from Opinium Research reveal that the nation believes that Bradley Wiggins will win ‘sports personality of the year’.
Tue, 06/11/2012 - 10:51
Although polls in the US predict that Barack Obama will be re-elected, albeit by a smaller margin than in 2008, if those of us in the UK were able to vote then the result would be...
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Thu, 01/11/2012 - 15:06
With less than a week to go before the US Election, a new study by Opinium Research and the ECREP initiative at the London School of Economics and Political Science (LSE) reveals...
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Mon, 29/10/2012 - 17:16
Opinium Research discovered that despite its apparent importance, the average family mealtime is actually less than half an hour (28 minutes). And for a quarter of households who...
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Wed, 10/10/2012 - 14:40
‘Trial by media’ is a term discussed time and time again by politicians, criminologists etc in serious crime cases when looking at the impact of the media when dealing with...
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Wed, 26/09/2012 - 18:24
With fear of gun crime rising our latest research asks if the time is right to routinely arm police officers
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Mon, 24/09/2012 - 13:00
65% agree that politicians should ‘stop meddling with the school system and let teachers get on with their jobs’. Education is a very emotive and complex subject, and is a...
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Thu, 20/09/2012 - 17:20
Over half (55%) agree that celebrities are not entitled to the same degree or privacy as ordinary people if they expect to profit from being in the public eye.
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Thu, 20/09/2012 - 10:51
New findings reveal that only 7% of Brits don’t make an effort to economise when they buy groceries; however, a quarter of the shoppers who do budget when buying groceries, are...
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Fri, 14/09/2012 - 17:48
Opinium Research found that nearly half of Brits don’t agree with the way the Government spend the tax budget (46%) and two in five Brits don’t feel that their income is adequate...
Survey Results Image
Fri, 31/08/2012 - 16:37
New findings from Opinium Research reveal that while many of us may start out with the best intentions to diet, one in ten cannot even manage to follow a diet for a whole month (...
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Fri, 31/08/2012 - 10:54
Opinium research carried out a study on leadership and management talent pipleine on behalf of ILM. It involved looking at leadership management and the challenges they face.
The Opinium Football League Predictions
Thu, 23/08/2012 - 18:24
After a dramatic opening to the football season (but then surely it’s always dramatic), Opinium’s survey of British football fans predicts that Manchester United will take the...
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Fri, 17/08/2012 - 14:38
Jamie Oliver’s ‘school dinners’ campaign may have been more beneficial if targeted in the home, as Opinium Research found that four in five adults (80%) believe their immediate...
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Mon, 13/08/2012 - 14:40
When the bid was won back in 2005, the Government set out a number of promises that they wanted the London Games to bring to the UK as a whole, down to the residents of the east...
Survey Results Image
Mon, 13/08/2012 - 13:02
As the official partners spend a fortune on marketing and advertising, Opinium Research can reveal how this is all registering in the minds of consumers across the UK and whether...
Survey Results Image
Tue, 17/07/2012 - 13:53
Our final survey following the European Championships shows that, despite England failing to get past the quarter finals, manager Roy Hodgson still benefits from a strong approval...
Survey Results Image
Wed, 11/07/2012 - 08:51
During an age when technology is advanced and people are time-poor, new findings from Opinium Research reveals that half of Brits (50%), and 3 in 5 Brits aged 18 – 34yrs (60%),...
Survey Results Image
Tue, 03/07/2012 - 10:05
As the economy dips and youth unemployment rises, new research from Young Enterprise and Opinium Research reveals that two thirds of teenagers are anxious about getting into debt...
Survey Results Image
Thu, 21/06/2012 - 18:05
68% of England fans back them to triumph against Italians in quarter final
England at the Euros Image
Fri, 08/06/2012 - 10:02
The first of our England at the Euros surveys show Roy Hodgson benefiting from a high approval rating despite the fans remaining pessimistic of England’s chances in the tournament...
Survey Results Image
Fri, 01/06/2012 - 14:54
British Gas, Mastercard, Virgin Atlantic, HSBC and Pepsi seem to be benefitting despite not being official Olympic sponsors.
Survey Results Image
Fri, 25/05/2012 - 14:58
Brits set to drink around 333 million more prints of beer and over 67 million more litres of wine during the summer*
Wed, 16/05/2012 - 14:29
Opinium proves just how accurate their research is by correctly forecasting the final results of the recent London Elections: 52% Boris v 48% Ken.
Wed, 16/05/2012 - 12:39
How European do you feel? Public wisdom has it that not only is the European Union in tumultuous times, but Europeanness too could be in danger.
London Voting Intention
Tue, 01/05/2012 - 17:45
Boris Johnson leads by 6 points going into Thursday's London Mayoral Election
Royal Family Image
Fri, 27/04/2012 - 15:28
48% of Brits believe the royal wedding has made the Monarchy more likeable according to our latest survey results
I love my bank
Fri, 20/04/2012 - 17:11
Our report explores the fact that 2012 may be the year that sees the beginning of a significant shift of consumers away from those providers who have relied on inertia to retain...
Envelope Image
Thu, 19/04/2012 - 17:10
In a recent poll, we found out that the average person in the UK buys 17 1st class stamps and 19 2nd class stamps in a year. If they purchased the same number in the next year,...
Children  Image
Wed, 18/04/2012 - 17:12
Opinium Research has recently found that nearly three quarters of UK parents (72%) say that their children do not 'top up' their pocket money with a part time job.
Piggy Bank Image
Wed, 04/04/2012 - 17:36
In association with the charity, Street Kids International UK, our latest results reveal the average UK parent gives each child just over £360 a year in pocket money...
No Smoking Image
Tue, 20/03/2012 - 14:11
Two thirds of smokers (64%) admitting to smoking at work spending almost 10 hours on smoking breaks each month...
Survey Results Image
Fri, 16/03/2012 - 17:58
Not taking a lunch break is a continuing problem among the UK workforce, with 75% admitting that they don’t take their full lunch break entitlement according to new research from...
Health Results Image
Tue, 13/03/2012 - 12:03
Our latest surveys reveals that almost a quarter (23%) admitting to being dishonest to their boss in order to have some unwarranted time off.
Survey Results Image
Tue, 14/02/2012 - 18:48
Our Valentine’s Day research found three fifths of women (59%) admitted they prefer ‘nice guys’ to their ‘bad boy’ counterparts, and perhaps unsurprisingly men across the country...
Survey Results Image
Mon, 23/01/2012 - 13:52
It's been a miserable January for Ed Miliband, a seemingly never ending run of bad press has seen Labour's overall lead in the voting intention poll disappear while Mr...
Fri, 20/01/2012 - 09:05
We conducted a survey of 30,000 respondents across all 27 Member States of the European Union which allowed us to understand how ‘European’ citizens feel on the whole, why some...
Predictions Image
Thu, 29/12/2011 - 13:14
As 2011 draws to a close we asked the nation on their predictions for the New Year, and also asked them to reveal their heroes and villains of 2011.
Christmas Image
Tue, 20/12/2011 - 14:53
With Christmas just around the corner we take a look at Christmas traditions and reveal what now resembles the typical Christmas Day for Brits across the UK.
Thu, 08/12/2011 - 15:25
Consumer spending has been described as the foundation of many economies. Economic booms are built on buoyant spending; similarly economic slumps are lengthened by a lack of...
Antidepressant Image
Fri, 02/12/2011 - 12:35
Earlier this year we teamed up with Women’s charity Platform 51 to investigate antidepressant use in the UK with the research revealing a significant number of women are...
Consumer Hopes Image
Thu, 01/12/2011 - 13:03
We now regularly ask consumers what their single main hope is for the six months ahead. For the first time, but unsurprisingly and thanks to these gloomy economic times, consumers...
Youth Unemployment Image
Thu, 01/12/2011 - 11:35
With youth unemployment at it's highest level for 23 years, we asked our panel what they thought the main causes were and what should be done about it.
Political Report Image
Fri, 18/11/2011 - 13:18
Our monthy political report with approval ratings for each main party leader, what respondents think of the Eurozone crisis and the impact on their own finances.
Survey Results Image
Mon, 31/10/2011 - 19:18
With Brits choosing which ghost or ghoul costume to wear, trick or treaters are planning which doors to knock on, and most importantly, people are choosing which scary movie to...
(Un)Fit Britain Image
Tue, 25/10/2011 - 09:35
It is recommended that adults do a minimum of 30 minutes moderate-intensity physical activity, five days a week. Find out which regions of the UK do the most (and the least)...
Survey Results Image
Tue, 18/10/2011 - 10:33
After the worldwide outage of Blackberry services, users are still more likely than not to recommend a Blackberry to a friend or family member despite 76% reporting problems with...
Political Report Image
Thu, 13/10/2011 - 13:21
Our monthy political report with approval ratings for each main party leader, how the government is performing and which leader our panellists think will be out of a job in a year...
Survey Results Image
Thu, 29/09/2011 - 12:02
Opinium Research has recently launched its new ‘Brand Trust Monitor’ to measure brand trust amongst consumers across a range of industries starting with the energy sector.
Survey Results Image
Fri, 23/09/2011 - 16:50
With the long-running dispute between Basildon Council and Dale Farm residents returning to the High Court, the fight is set to continue. However, the British public is only...
Schools Survey Image
Thu, 08/09/2011 - 14:18
Government should make it a top priority to put the learning of ‘employability skills’ in the National Curriculum, according our latest survey of more than 2,000 respondents...
Banking Reform Image
Wed, 07/09/2011 - 14:29
Results for Opinium's latest survey looking at attitudes towards the banking sector in the lead up to Independent Commission on Banking's upcoming final recommendations...
Fri, 26/08/2011 - 15:29
Following the first show of the new series we asked what fans of the show felt about the new judges line up and who their favourite judge was...
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Wed, 24/08/2011 - 13:31
With preparations for the Notting Hill Carnival underway our recent survey reveals over half (53 per cent) of Londoners believe further disturbances are likely to take place...
Survey Results Image
Thu, 18/08/2011 - 17:47
The images of burning buildings and packs of masked rioters causing havoc in some of the UK’s largest cities have horrified the country and provoked strong responses from...
Survey Results Image
Tue, 14/06/2011 - 14:23
With Andy Murray just having won Queens, the nation is fully behind supporting Britain’s number one, but according to new findings from Opinium Research, they don’t believe this...
Lonely Britain
Tue, 14/06/2011 - 09:00
Despite more ways to communicate than ever before, many Britains are feeling isolated with one in seven (15 per cent) describing themselves as lonely, suggesting that today’s way...
Survey Results Image
Thu, 12/05/2011 - 09:11
Opinium recently teamed up with the Refugee Council for a study looking at attitudes to refugees and the role Britian should take in protecting the vulnerable.
Survey Results Image
Tue, 26/04/2011 - 13:07
Have you ever wondered what makes us British? Is it working hard? Supporting the Royal Family? Getting drunk abroad? All these make up some of the attributes of what people think...
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Thu, 14/04/2011 - 14:32
Four in 10 football fans would support the reintroduction of safe standing at Premier League grounds, according to new findings from Opinium Research...
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Sat, 12/03/2011 - 15:50
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Fri, 25/02/2011 - 23:47
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Wed, 23/02/2011 - 09:32
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Fri, 28/01/2011 - 16:34
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Wed, 22/12/2010 - 00:07
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Mon, 13/12/2010 - 00:08
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Mon, 22/11/2010 - 00:08
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Fri, 12/11/2010 - 23:43
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Tue, 26/10/2010 - 23:43
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Fri, 24/09/2010 - 23:44
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Thu, 02/09/2010 - 23:48
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Thu, 20/05/2010 - 00:09
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Fri, 14/05/2010 - 23:53
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Fri, 02/04/2010 - 23:54
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Tue, 23/03/2010 - 09:02
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Wed, 24/02/2010 - 13:59
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Sat, 23/02/2008 - 00:14

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