This week we asked likely voters whether thought each of the main three party leaders leads or follows their party.
We also presented respondents with the following scenario: “Recently David Cameron has been criticised by some Conservative backbench MPs and party members over Europe and other issues. Regardless of your views on the issues, which of the following do you think the Prime Minister should do?”
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Opinium Research carried out an online survey of 1,955 GB adults aged 18+ from 14th - 16th May 2013. Results have been weighted to nationally representative criteria.
Interview Method and Sample
This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.